Current Designation: MarketingDirector
Current Company: Honeywell Flour Mills Plc
Total Experience: 20 years
Area of Specialization: Marketing and Management
Benson holds a Bachelors of Pharmacy degree from the University of Benin. He is a Procter & Gamble-trained Marketing professional with about twenty (20) years experience in Marketing Management. His quest for a challenging career in Marketing saw him join Procter & Gamble Nigeria (a subsidiary of Procter & Gamble, a Fortune 500 Company), as an Assistant Brand Manager in December 1997.
Benson coordinated a massive point-of-market-entry education and sampling programme in schools and hospitals at P&G and within one year reached about 1.3 million consumers (teens, tweens and new babies/mums) in 150 cities across five (05) countries in West & East Africa (Nigeria, Ghana, Kenya, Tanzania and Uganda). He was also responsible for Media Planning & Buying in five countries for Procter & Gamble West & East Africa where he led the creative use of media to connect with the company’s core target consumers.
After seven and half years at Procter & Gamble, Benson joined Guinness Nigeria Plc (a subsidiary of Diageo) as Marketing Manager, Guinness Brand where he trained on Diageo Way of Brand Building (DWBB) and Diageo Way of Brand Building with Customers
Benson joined Honeywell Flour Mills Plc in September 2006 as General Manager, Marketing where he led the establishment of a better structured and more functional Marketing Department with full compliments of Marketing personnel and Agencies. This led to significant enhancement of the Company’s corporate image and creation of brands with strong equity. He has been on the Board of Honeywell Flour Mills Plc since October 2012. His strengths are Leadership, Strategy, Initiative, Follow-through, Capacity and People Management. He is value-driven and lives the values of Responsibility, Integrity, Courage, Excellence and Respect. He is a great team player.
Benson is an alumnus of the prestigious Lagos Business School’s Advanced Management Programme. He is also currently doing a Global Executive MBA at the China Europe International Business School (CEIBS), Zurich (Sept. 2016 to July 2018) for a more global perspective on leadership, strategy, marketing, operations management, finance, corporate turnaround and general business management.