Post Graduate Certificate in Media Management (PGCMM)

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Categories : Certificates

Course Overview

For whom: Looking at gaining Media Knowledge (inclusive of Digital Media), Currently working in a Media Agency, Marketing Discipline, Media Owners, etc.

Eligibility:  Tertiary Institution Graduates, Working in the Industry (minimum 1-2 years)

Duration:  10 Weekends
(i.e. Saturday – Full day from 10 am to 5 pm, with 1 hour of break & Sunday 1 pm – 5 pm)

Application Fee: N10,000 (non-refundable) to be paid online while uploading the application

Curriculum Fee: N 250,000
(Instalment options available*: 50% upfront, 25% at the end of 1st month and 25% at the end of 2nd month)

Instalment payment attracts 15% surcharge*

Course Content

Module 1 : Grooming: Personal Development

Module 2 : Media Orientation: Knowing Media Planning and Media Research

Module 3 : Core Media Modules: Strategic Planning – Part 1

Module 4 : Core Media Modules: Strategic Planning –Part 2

Module 5 : Core Media Modules: Media Planning – Part 1

Module 6 : Core Media Modules: Media Planning – Part 2

Module 7 : Core Media Modules: Media Buying – Part 1

Module 8 : Core Media Modules: Media Buying – Part 2

Module 9 : Essentials: Digital Marketing – Part 1

Module 10 : Essentials: Digital Marketing – Part 2

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