Post Graduate Diploma in Media Management (PGDMM)

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Categories : Diploma

Course Overview

For whom: Looking at a Career in Media or Digital Agency

Eligibility: Tertiary Institution Graduates
(i.e. University Graduates / Polytechnic Graduates (not less than 2nd Class Lower – 2:2)

Duration: 23 Weekends
(i.e. Saturday – Full day from 10 am to 5 pm, with 1 hour of break & Sunday 1 pm – 5 pm)

Internship:  26 Weeks
(Mon-Fri full day) in a Media/Digital Agency

Placement: Guaranteed for Top Students

Application Fee: N10,000 (non-refundable) to be paid on-line while uploading the application

Selection Process:  N5,000 (non-refundable) to be paid on-line for entrance test while uploading the application

Curriculum Fee: N 475,000
(Instalment options available *: 40% upfront, 20% at the end of 1st month, 20% at the end of 2nd month and 20% at the end of 3rd month)

Instalment payment attracts 15% surcharge*

Course Content

Module 1 : Grooming: Personal Development

Module 2 : Media Orientation: Knowing Media Planning and Media Research

Module 3 : Core Media Modules: Strategic Planning – Part 1

Module 4 : Core Media Modules: Strategic Planning –Part 2

Module 5 : Core Media Modules: Media Planning – Part 1

Module 6 : Core Media Modules: Media Planning – Part 2

Module 7 : Core Media Modules: Media Buying – Part 1

Module 8 : Core Media Modules: Media Buying – Part 2

Module 9 : Essentials: Digital Marketing – Part 1

Module 10 : Essentials: Digital Marketing – Part 2

Module 11 : In-depth: Media Management - Part 1

Module 12 : In-depth: Media Management - Part 2

Module 13 : In-depth: Media Management - Part 3

Module 14 : In-depth: Media Management - Part 4

Module 15 : In-depth: Media Management - Part 5

Module 16 : In-depth: Media Management - Part 6

Module 17 : In-depth: Media Management - Part 7

Module 18 : In-depth: Media Management - Part 8

Module 19 : In-depth: Media Management - Part 9

Module 20 : In-depth: Digital Management - Part 1