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Homepage > Social Media Marketing - Social Media Management

Social Media Marketing – Social Media Management

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Grooming: Personal Development

Career Orientation and Goal Setting
Multi-tasking and Time Management
Business Etiquette and Conflict Management
Team Building and Developing the Leader Within
Using Technology for Better Productivity
Communication and Presentation Skills

Media Orientation: Knowing Media Planning and Media Research

Introduction to Media Planning
Understanding the Nigerian Media Landscape
Understanding of Media Terminologies
The Tools of Trade
Understanding of Syndicated Tools
Understanding of Monitoring Systems

Core Media Modules: Strategic Planning – Part 1

Introduction to Strategic Planning
Introduction to Integrated Marketing Communications
Nigeria-Must-Know Fact for every Media and Marketing Professional
Consumer Orientation and Audience Understanding
Understanding Markets

Core Media Modules: Strategic Planning –Part 2

Introduction to Marketing Concepts
Principles of Marketing
Brand Management

Core Media Modules: Media Planning – Part 1

Making of an Integrated Campaign
Making of a Television Plan, Radio Plan, OOH Plan and Print

Core Media Modules: Media Planning – Part 2

Evaluation of Campaign - Pre
Role of Media Planner during Execution
Evaluation of Campaign - Post

Core Media Modules: Media Buying – Part 1

The Media Buying Principles
Understanding of Buying Metrics
Buying and Operations Management
Compliance Management

Core Media Modules: Media Buying – Part 2

Negotiation Skills
Selling and Buying Mindset
Adding Value to the Campaign

Essentials: Digital Marketing – Part 1

Introduction to Digital Marketing
Digital Marketing Platforms
Making of a Digital Plan

Essentials: Digital Marketing – Part 2

Social Media Marketing - Social Media Management
Social Media Marketing - Social Media Buying

In-depth: Media Management - Part 1

Hierarchy of Objectives
Briefing Process and Understanding of Core Elements

In-depth: Media Management - Part 2

Advanced Excel Skills
Advanced Presentation Skills

In-depth: Media Management - Part 3

Media Strategy
Reach and Role of Media/Multi-Media
Multi-Media Evaluation

In-depth: Media Management - Part 4

Creating a Television Campaign
Creating a Radio Campaign

In-depth: Media Management - Part 5

Creating a Print Campaign
Creating a OOH Campaign
Creating a Digital Campaign

In-depth: Media Management - Part 6

Research Methodology
Quantitative Techniques

In-depth: Media Management - Part 7

Client Servicing and Relations Management
Relationship Management with Media Owners

In-depth: Media Management - Part 8

Innovations for Impact
Ideation Process, Looking at Best of Breed

In-depth: Media Management - Part 9

Inputs and Source for Gathering Data Based Facts
Consumer Insight Mining Process

In-depth: Digital Management - Part 1

Social Media Management the 4 C's
Competitive Scan for Inspiration
Content Pillars and Content Plan

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About Us

Alphabet Media Academy is a unique project borne out of the ingenuity of the promoters. A gap analysis initiated by them revealed the deficiencies in the skill sets of current middle management staff of Media Independents quite clearly. Instructively therefore, our young managers couldn’t be global players and would in a competitive situation, be completely dwarfed by their counterparts … read more

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