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Homepage > In-depth: Media Management - Part 8

In-depth: Media Management – Part 8

Module Topics
  • Innovations for Impact
  • Ideation Process, Looking at Best of Breed

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Grooming: Personal Development
  • Career Orientation and Goal Setting
  • Multi-tasking and Time Management
  • Business Etiquette and Conflict Management
  • Team Building and Developing the Leader Within
  • Using Technology for Better Productivity
  • Communication and Presentation Skills
Media Orientation: Knowing Media Planning and Media Research
  • Introduction to Media Planning
  • Understanding the Nigerian Media Landscape
  • Understanding of Media Terminologies
  • The Tools of Trade
  • Understanding of Syndicated Tools
  • Understanding of Monitoring Systems
Core Media Modules: Strategic Planning – Part 1
  • Introduction to Strategic Planning
  • Introduction to Integrated Marketing Communications
  • Nigeria-Must-Know Fact for every Media and Marketing Professional
  • Consumer Orientation and Audience Understanding
  • Understanding Markets
Core Media Modules: Strategic Planning –Part 2
  • Introduction to Marketing Concepts
  • Principles of Marketing
  • Brand Management
Core Media Modules: Media Planning – Part 1
  • Making of an Integrated Campaign
  • Making of a Television Plan, Radio Plan, OOH Plan and Print
Core Media Modules: Media Planning – Part 2
  • Evaluation of Campaign - Pre
  • Role of Media Planner during Execution
  • Evaluation of Campaign - Post
Core Media Modules: Media Buying – Part 1
  • The Media Buying Principles
  • Understanding of Buying Metrics
  • Buying and Operations Management
  • Compliance Management
Core Media Modules: Media Buying – Part 2
  • Negotiation Skills
  • Selling and Buying Mindset
  • Adding Value to the Campaign
Essentials: Digital Marketing – Part 1
  • Introduction to Digital Marketing
  • Digital Marketing Platforms
  • Making of a Digital Plan
Essentials: Digital Marketing – Part 2
  • Social Media Marketing - Social Media Management
  • Social Media Marketing - Social Media Buying
In-depth: Media Management - Part 1
  • Hierarchy of Objectives
  • Briefing Process and Understanding of Core Elements
In-depth: Media Management - Part 2
  • Advanced Excel Skills
  • Advanced Presentation Skills
In-depth: Media Management - Part 3
  • Media Strategy
  • Reach and Role of Media/Multi-Media
  • Multi-Media Evaluation
In-depth: Media Management - Part 4
  • Creating a Television Campaign
  • Creating a Radio Campaign
In-depth: Media Management - Part 5
  • Creating a Print Campaign
  • Creating a OOH Campaign
  • Creating a Digital Campaign
In-depth: Media Management - Part 6
  • Research Methodology
  • Quantitative Techniques
In-depth: Media Management - Part 7
  • Client Servicing and Relations Management
  • Relationship Management with Media Owners
In-depth: Media Management - Part 8
  • Innovations for Impact
  • Ideation Process, Looking at Best of Breed
In-depth: Media Management - Part 9
  • Inputs and Source for Gathering Data Based Facts
  • Consumer Insight Mining Process
In-depth: Digital Management - Part 1
  • Social Media Management the 4 C's
  • Competitive Scan for Inspiration
  • Content Pillars and Content Plan
« ‹ › » page 1 / 2
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About Us

Alphabet Media Academy is a unique project borne out of the ingenuity of the promoters. A gap analysis initiated by them revealed the deficiencies in the skill sets of current middle management staff of Media Independents quite clearly. Instructively therefore, our young managers couldn’t be global players and would in a competitive situation, be completely dwarfed by their counterparts … read more

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