Current Designation: Managing Director
Current Company: Infotools South Africa
Total Experience: 30 years
Area of Specialisation: Media Planning Software & Data Engineering
Hilary Crowther is currently the Managing Director of Infotools South Africa and has been since 2008. Hilary has worked in the consumer insights arena for the past 30 years, starting her career at McCann-Erickson (Herdbouys McCann) in the late 1980s, in the consumer insights division. She has worked with strategic insights in both research agencies, as well as on the client side and applies this knowledge to her everyday client interaction. Deciding to pursue a career in deep-dive analysis and visualisation platforms, she joined the Infotools team as Deputy MD, for the Africa Region, in February 2007.
Applying her knowledge of the Analysis and Media Planning Software for the consumer landscape, Hilary has been instrumental in the continued development of the company tools as well as informing client data input to provide better outputs. With strong interpersonal skills, Hilary has formed firm and lasting relationships with her clients and colleagues throughout the industry.