
Abhik Gupta
Media And Marketing Management
Current Designation: Managing Director, West Africa and Maghreb
Current Company: Nielsen
Total Experience: 25+ years
Area of Specialization: Marketing, Market Research, Branding, Media measurement
-Marketing Industry veteran and business leader
-Wide exposure to both marketing and marketing services roles across multiple countries, leading multicultural teams
-Passionate about evolution of marketing thought, business strategy and change management, thought leader who enjoys academic interaction
-In current and previous roles, worked closely with large brands on brand development and communication strategy, and subsequent evaluation of results in business
-Enjoy building businesses, P&L leader and growth driver