Abhik Gupta

Media and Marketing Management

       

Current Designation: Managing Director, West Africa and Maghreb

Current Company: Nielsen

Total Experience: 25+ years

Area of Specialization: Marketing, Market Research, Branding, Media measurement

Brief Bio

-Marketing Industry veteran and business leader

-Wide exposure to both marketing and marketing services roles across multiple countries, leading multicultural teams

-Passionate about evolution of marketing thought, business strategy and change management, thought leader who enjoys academic interaction

-In current and previous roles, worked closely with large brands on brand development and communication strategy, and subsequent evaluation of results in business

-Enjoy building businesses, P&L leader and growth driver