Layi Afolabi

Media Management

        

Current Designation: Executive Director

Current Company: Media Planning Services

Official Email ID: [email protected]

Total Experience: 20 Years

Area of Specialisation: Media, Audience Research, Planning & Buying

Brief Bio
Olayiwola holds over two and half decades of extensive Media (Planning & Buying), Advertising Agency Practice and Marketing Intelligence experience in Nigeria, He has worked for locally based Advertising Agency with international affiliations such as Sunrise D’Arcy as well as Impact Plus Limited. Most recently, he is the Executive Director of Media Planning Services Nigeria (MPS), a Company put together by the Advertising Industry in Nigeria to provide Scientific Media & Marketing Planning Database and Software for Industry usage.

As the lead staff in MPS (The Custodian of Media & Marketing Planning Database/Software in Nigeria) , Olayiwola has a firm understanding of the integral role of Media and Marketing Planning Information that plays as a key driver of change within the Communication/Advertising/ Media Business Environment in Nigeria.