Current Designation: Executive Director
Current Company: Media Planning Services
Official Email ID: [email protected]
Total Experience: 20 Years
Area of Specialisation: Media, Audience Research, Planning & Buying
Olayiwola holds over two and half decades of extensive Media (Planning & Buying), Advertising Agency Practice and Marketing Intelligence experience in Nigeria, He has worked for locally based Advertising Agency with international affiliations such as Sunrise D’Arcy as well as Impact Plus Limited. Most recently, he is the Executive Director of Media Planning Services Nigeria (MPS), a Company put together by the Advertising Industry in Nigeria to provide Scientific Media & Marketing Planning Database and Software for Industry usage.
As the lead staff in MPS (The Custodian of Media & Marketing Planning Database/Software in Nigeria) , Olayiwola has a firm understanding of the integral role of Media and Marketing Planning Information that plays as a key driver of change within the Communication/Advertising/ Media Business Environment in Nigeria.